About the Project

At TTEC we sent a monthly email to our subscribers that across numerous verticals. The existing email format was outdated and not mobile optimized.

The Challenge

Updating the HTML of the email into a format that could be used by anyone to be updated accordingly. I also had to code spots for dynamic content that allowed us to change what the subscriber saw based on their corresponding vertical.

The Solution

I updated an outdated HTML template to be responsive and meeting all guidelines within our email marketing client, Pardot. Each iteration involved working closely with the design team to ensure that everything was within brand guidelines and looking good. The images start in late 2016, 2020, and a final iteration in 2022. Each version had corresponding sends in both the APAC & EMEA regions as well. Between the 3 the total prospect count was around 8,000 people.